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Thursday, May 7, 2015

A Great Mismatch

Image courtesy of www.imgkid.com

Singer in Doubt SD has been in a quandary for a time now. While she is undeniably talented, SD is often besieged by self-doubt and insecurity about herself. Oh well, she can’t be blamed for feeling that way. SD knows that her network is a haven for gifted artists and being on the stage with them can really overwhelm and puts one under pressure.

In a segment of their Top Rating Show TS, SD gets to sing with greenhorn but otherwise talented singers TS1 and TS2. These two are powerhouse singers who can give anyone a run for their money. And like SD, too, who is a product of talent search, TS1 and TS2 are likewise contest survivors. 

However, SD has not been comfortable singing with TS1 and TS2 for the longest time, as it becomes like a showdown every time. SD always gets compared with the two talents  - and she’s just tired of all the harsh comparison. It’s a no brainer – the comparison is always to SD’s disadvantage.

Indeed, netizens often react with SD’s singing, pointing to it as bland, out of tune, emotionless, even her diction takes a beating. In contrast, viewers give very positive/encouraging commentaries to TS1 and TS2, especially TS2 who critics say already poses as a threat to the more established talents, SD included. Although TS1 and TS2 may be considered veterans in various singing competitions, their stars only shone brighter after joining a search where they gained confidence even more.

TS1 is praised for her vocal prowess and unique singing style. TS2 is touted to be the next big thing, reportedly a total package for her looks alone, with effortless stage presence and vocal performance to boot. Thus SD, who is not supposedly as superior, finds singing with them a big letdown for her.

Thus SD reportedly found a way out of this when she requested production to take her out of the trio, and asked instead to sing with the veteran singers of the show. SD quipped that she’d rather be bashed singing with veterans than with newbies TS1 and TS2. There goes her angst..

" If you accept the expectations of others, especially negative ones, then you never will change the outcome. " ~ Michael Jordan

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Pinky Webb Leaves ABS-CBN

Image courtesy of www.abs-cbnnews.com

Veteran broadcaster, Pinky Webb, has resigned from ABS–CBN according to a reliable source. Webb started her career in the network and moved up to anchor during her stint with the station. Other than delivering the news, Webb has co-hosted XXX: eXklusibong, eXplosibong eXpose with Julius Babao and Anthony Taberna. Together with Alvin Elchico, Webb has anchored TV Patrol Weekend. Webb also hosted several shows at ANC. She has also worked in DZMM with Ted Failon for Tambalang Failon at Webb.

Over the years, Webb has received several awards for her work. Among these awards, Webb received the Best Radio Anchor award from the 9th Gawad Tanglaw, and as Best TV Anchor two years later. She was also named as Best Female Morning Show Host during the first Media Newser Philippines (MNP) Awards.

Interestingly, Webb kept her private life away from the public’s eyes despite coming from a famous family. She is the daughter of athlete and media personality, Freddie Webb, and the sister of former basketball player, Jason, and controversial brother, Hubert. She even managed to keep a low profile relationship with actor Edu Manzano for half a decade. The relationship ended at the time when Manzano decided to run for a political position in 2010.

Given all her achievements and years in the newsroom, leaving the country’s top network seems to be unthinkable. However, the source said that the lack of projects was the reason why Webb opted to resign. Allegedly, Webb might be joining the newsroom of an international news entity that has recently started its broadcast in the country.

Every new beginning comes from some other beginning's end. – Seneca

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Wednesday, May 6, 2015

Gotcha!

Image courtesy of www.myitforum.com

Why do companies hire celebrities to endorse and promote their brands? Are they really that effective in helping a product sell to its target market? Are celebrities supposed to walk the talk and actually use the product that they endorse? What happens if they don’t?

It’s true: Celebrity endorsements spell a huge difference for a brand. Understandably, advertisers are selective when it comes to personalities who will represent the image of their brands. Celebrities make mistakes. When they are involved in scandals, their public image crumble and these can adversely affect the brands that they endorse.

The public consumers also look after the endorser’s credibility, taking into account if the celebrity really uses the brand that she/he promotes.

It is an unspoken but common knowledge that not all celebrities are loyal to their brands or endorsements. This is especially true for any star who endorses several brands simultaneously. When a celebrity works with so many companies, credibility suffers. People will feel that the celebrity will endorse anything for the money.

Not using the product (if found out) is bad enough, but have you heard of a Celebrity Endorser CE who not only doesn’t use the brand but also badmouths the very product that she is supposed to promote? Unthinkable, but true!

CE is the face of an Android Brand AB. The company executives got her for a huge talent fee knowing that she can deliver to the public the supposed great promise that AB is. Or so they thought.

Reportedly, at her gym, CE had been overheard many times to compare the not-so-good qualities of AB versus the very cool features of a more popular Market Leader ML - its direct competitor. In her ‘kilometric’ note, CE had only big praises for ML, including the ease of using it in her work and activities. To the amusement and dismay of those who heard her, CE went as far as saying that ML fits her since it is more ‘sosyal,’ so unlike AB that seems to cater to the ‘jeje’ – her words.

Thinking about using a celebrity- endorser? Cool - but you may want to be very circumspect — it might be a potential land mine.

" Your reputation and integrity are everything. Follow through on what you say you're going to do. Your credibility can only be built over time, and it is built from the history of your words and actions." ~ Maria Razumich-Zec

Please abide by the GUIDELINES in writing comments if you want them to be posted. Initials and comments that are too explicit will not be accepted.

Follow @FashionPulis on Twitter for the latest update. Please continue to send your juicy stories to michaelsylim@gmail.com. Thank you very much for loving Fashion PULIS!

Disclaimer: The comments uploaded on this site do not necessarily represent or reflect the views of Fashion PULIS. The management reserves the right to exclude comments that do not comply with the GUIDELINES in writing comments.

Fashion PULIS' Top 10 Best Dressed List at the Met Gala 2015

#1 Rosie Huntington-Whiteley in Atelier Versace

#2 Jennifer Lopez in Versace

#3 Beyonce in Givenchy

#4 Kendall Jenner in Calvin Klein

#5 Helen Mirren

#6 Lizzy Caplan in Donna Karan Atelier

#7 Claire Danes

# 8 Lily Aldridge in Carolina Herrera

#9 Amanda Seyfried in Givenchy

#10 Tang Wei in Burberry
Images courtesy of http://www.nytimes.com

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