Fashion PULIS

Monday, July 17, 2023

Ex-Deal Galore

Image courtesy of www.freepik.com

If they can get away with it, some social media influencers will use their advantage. Take the case of a popular Social Media Influencer (SI) and his team. SI and his team have been on the Internet for quite a while now. Their presence has led to popularity and thus, they are moving away from the careers they have been known for.

To make them relevant, SI and the team always upload new, interesting content. Even if the content focuses on high-end topics, they do not end up bragging. Their followers know that the team can very well afford what they put online. However, SI knows how to use their reputation to avoid something.

Apparently, SI and his team encountered a common problem during on of their travels. Their luggage was beyond the limit. Travelers are familiar with solutions to excess baggage, either you leave some of the stuff to make the limit or pay the fee.

The first option was unthinkable, making the second one the only choice. Rather than dig into their wallets to pay the fee, SI proposed to the officer on duty that they will just give them a shout-out. SI will not bring out the cash in lieu for the extra online publicity of the airline.

‘Talking to people from the heart matters, and it's unfortunately something brands have forgotten about. Celebrity endorsement deals try to gain recognition for brands, but at their core, what matters is if the celebrity truly backs the brand.’ − Fat Joe

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