Fashion PULIS

Sunday, September 5, 2021

The Strategy

Image courtesy of www.hbr.org

Strategy is as important as timing in showbiz. Even if a talent has the looks, skills, and fans, the plan to sustain a career is important. Although some talents were lucky to have a career based on timing, seasoned managers know that a fast rise can plateau and even drop immediately. Hence, a strategy must be carefully planned.

Much pressure is on the shoulder of Seasoned Celebrity (SC) to continue proving her reputation. While waiting for her assignment, SC and her team made sure she would be visible and talked about in good light. Despite things seeming to appear natural, rumors have it that a certain plan was in place. News and coverage about her were done strategically. Never has SC spoken or posted negatively against her detractors or issues hurled at her in social media. The public got tired of negative issues linked to her and time was ripe for her own show. Her subsequent actions resulted in positivity and overshadowed parallel showbiz news.

However, SC violated her stand on keeping certain matters privately, which puzzled the people involved. Apparently, SC was overwhelmed by her happiness that revelations were unraveled. Incidentally, SC’s camp allegedly expressed a last-minute verbal condition, that is, she refuses to be with a Particular Talent (PT). This condition implies that her management should not express interest in PT at all.

‘Success is 20% skills and 80% strategy. You might know how to succeed, but more importantly, what’s your plan to succeed?’ − Jim Rohn

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Solving the Puzzle

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The production team had to step back and think about the reasons why their project is not doing as projected. Ample support was given, as the team had the best writers, production heads, and technical equipment available to them. Moreover, management was supportive of the project.

The high rating of the pre-programming was expected to make the viewers stay on, but they did not.

The failure of Top Star (TS) to bring in the desired performance was disappointing. During feedback time, comments, such as lack of chemistry between the leads, TS included, came up. Thus, the team had to think of a remedy before throwing the project into the trashcan. Someone came up with an idea that might just change the tide.

The idea was to introduce another twist in the narrative. However, more crucial than the twist itself is the actor who will play an important role. The choice of New Face (NF) has to bring curiosity and excitement. The team was unanimous in the choice of NF. The problem is that the team still has to gain NF’s consent or willingness to take on the role. The project can eventually test if TS and NF would be able to attract viewership.

‘Pioneering companies always try out new things and experiment with new concepts and new things.’ − Kiran Mazumdar-Shaw