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The unexpected phenomenal rise of the loveteam of Alden Richards and Maine Mendoza or ALDUB, has escalated the network war between ABS-CBN 2 and GMA 7. While both stations can claim dominance over certain timeslots, Eat Bulaga! and It’s Showtime! have been steadily competing for the noontime slot. As EB’s ALDUB seems to be unstoppable, the rivalry between the networks has affected other movers in the entertainment industry.
A possible victim in this war for station dominance is presumably movie outfit, Regal Entertainment. Allegedly, GMA star Jennylyn Mercado was scheduled to guest in Kapamilya shows to promote “Prenup,” where she costars with Sam Milby and other talents of ABS-CBN. However, due to the rivalry, all guestings of Mercado were cancelled. “Prenup” is produced by Regal. Previously, GMA stars, like Carla Abellana, were allowed to promote their movies in shows of ABS-CBN.
In an attempt to provide an alternative to EB’s Kalyeserye, It’s Showtime! has introduced various innovations. A search was launched for Mr. Pastillas as a match for Pastillas Girl, who was discovered for posting a video on how to make the famous confection. Then, as a kickoff to the anniversary, KathNiel, JaDine, LizQuen, and KimXi all appeared in the show, which coincided with the National Pabebe Wave Day of EB.
